Our Management

M. Yusuf Ali

Chief Operating Officer

As Chief Operating Officer, M. Yusuf Ali brings over a decade of dynamic experience across operations, administration, and strategic leadership in both the public and private sectors. With a strong foundation in business administration, project supervision, and team management, he has successfully led multicultural teams and cross-functional departments in sectors including travel, logistics, and corporate services.
His multilingual capabilities (Arabic, English, Urdu, and Hindi) and cross-border experience—from Saudi Arabia to Malaysia—enable him to bridge global partnerships and ensure smooth operational workflows. M. Ali is known for his integrity, disciplined work ethic, and hands-on approach to organizational development and staff empowerment.
A committed leader with an eye for detail, he supports the executive vision through strategic execution, operational efficiency, and a people-first management style.
“With a track record of operational excellence and a heart for people-centric leadership, our COO M. Yusuf Ali ensures that our vision is transformed into efficient, sustainable actions across all levels of the organization.

Mr. Shaheed Ali Bin Anvar Alwali

Director – International Business
Development Director – Sadaharitha Sdn Bhd (Malaysia) Director – Sadaharitha Singapore PTE Ltd

Mr. Shaheed Ali Bin Anvar Alwali, residing in Makkah, KSA, holds degrees in Islamic Studies and other fields. Opting for a career in Financial Consulting, he specializes in strategic planning and content development. With extensive management experience in marketing, global business expansion, and strategic planning, he excels in identifying opportunities and initiating financial solutions for mega projects. His multilingual communication skills are a unique asset. Passionate, responsible, and dedicated, he fosters comprehensive planning and effective decision-making, with a knack for conflict management and a touch of humor. His proactive engagement and positive demeanor leave a lasting impression on both team members and clients, making him highly esteemed in his field.

Mrs.Fatimawati Binti Abdul Hamid

Director – Sadaharitha Sdn Bhd (Malaysia)

Mrs. Fathimawati Binti Abdul Hamid is a seasoned company director with over 15 years of international business experience. Currently director for Sadaharitha Sdn. Bhd., she holds a BBA from the University of Malaysia, Kuala Lumpur, and was the top student in Perak, Malaysia. With expertise in strategic planning, business development, and market analysis, she has driven significant growth and operational improvements. Fluent in Malay and English, Mrs. Abdul Hamid is recognized for her leadership, communication, and excellence, having received the Best Sale Increment Award and notable achievements in the Muslim attire market.